Welcome

The Law Of Relevancy

 Listeners!

Thanks for tuning in. I really enjoyed the conversation with Cordes—he has a way of making things feel both grounded and insightful. It was one of those rare interviews where you forget it’s being recorded and just focus on the ideas.

We talked about how online reviews have become a key decision point—and why it’s often the response, not just the rating, that tips the scale. For agencies, especially those working with multi-location or franchise brands, this is a real opportunity: helping clients win trust right when customers are deciding who to choose. If that stood out to you, you’re exactly who we built this for.