Turn Customer Feedback Into a Powerful Source of Insight

What customers say in reviews isn't just feedback—it's business intelligence
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‍RightResponse AI gives you tailored, actionable analysis of your reviews, so you can fix what’s broken, double down on what works, and see how you stack up against the competition. It’s everything you need to extract the signal from the noise.

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See how tailored insights cut through noisy reviews, with clarity you can use

With all the things that you need

Find the signal in the noise
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RightResponse AI filters out irrelevant or vague language and focuses on real, experience-based feedback—so you can clearly see what’s driving ratings and what to do next.

Compare yourself to the competition

Use the same sentiment tools on your competitors’ reviews to see where you’re winning, where you’re falling behind, and how customers talk about them—side by side with your own data.

Spot trends across locations
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See how customer sentiment shifts by location, by rating, and over time—so you can catch issues early, share what’s working, and stay aligned across your entire operation.

Get a clearer signal from every review

Understand what customers are really saying—without the clutter.

RightResponse AI filters out irrelevant content and focuses on real, experience-based feedback so you can act on what matters.

Customize your view: Define topics and categories based upon your business priorities
Exclude the noise: Vague, off-topic, or irrelevant content is automatically excluded from analysis
See actual phrases: Understand the full context behind every insight

Determine exactly what drives your ratings

Apply the sames lens to your competitors

Know how you stack up—using the exact same tools.

Analyze competitor reviews the same way you analyze your own, with full access to topics, sentiment, and review content.

Benchmark by Topic: Compare how customers talk about you vs. your competitors
Read competitor reviews: Go beyond summaries and see the actual content
Use a shared dashboard: View your business and competitors side by side

Spot the patterns behind your ratings

Track what’s working—and what needs attention—across your entire footprint.

RightResponse AI makes it easy to compare sentiment by location, by rating, and over time.

Compare similar ratings: Uncover the different drivers behind identical ratings
Track changes over time: Monitor shifts in feedback monthly, quarterly, or custom
See top issues by location: Quickly identify what to fix—and what to replicate

An image of the a dot chart to spot the patterns

Buyer questions

Review Analysis FAQ

How is RightResponse different from basic positive-or-negative sentiment analysis?

Basic sentiment tools reduce a review to a general score. RightResponse analyzes the specific topics that matter to your business, separates positive and negative feedback within those topics, filters irrelevant language, and shows the customer phrases behind the result.

Can the analysis reflect the priorities of our business?

Yes. You can define topics and categories around your actual operating priorities instead of being limited to a generic, prebuilt list. That makes the analysis useful for decisions about service, staff, products, locations, and the customer experience.

Can we see the customer language behind each insight?

Yes. RightResponse keeps the evidence connected to the analysis. You can review the actual phrases and review content behind a topic or sentiment result, so your team can understand the context rather than relying on a black-box score.

Can we compare locations, ratings, and time periods?

Yes. You can compare sentiment and topics by location, star rating, and time period. This helps multi-location teams identify where an issue is concentrated, where a location is outperforming, and whether an operational change is improving customer feedback.

Can RightResponse analyze competitor reviews using the same framework?

Yes. RightResponse can apply the same topics, sentiment analysis, and review-level evidence to competitors. That creates a true side-by-side comparison of what customers value, where competitors are vulnerable, and where your business has an advantage.

How does RightResponse handle vague, off-topic, or irrelevant review language?

Vague, off-topic, and irrelevant language is excluded from topic analysis so it does not distort the result. The analysis focuses on experience-specific feedback that can help your team understand performance and decide what to improve or reinforce.

Which RightResponse plan includes review analysis?

PAYGO provides a flexible way to explore analysis features with credits. Core includes a basic dashboard, Pro adds advanced analytics, and Pro+ adds advanced automation and Competitor Voice of the Customer capabilities. See the pricing page for current limits.