An AI Google review responder that learns about your business

An AI Google review responder helps a business create and manage replies to reviews on its Google Business Profile. RightResponse also works with other review platforms. It applies the business’s approved messages and rules, supports human approval or automatic publishing, and helps teams respond consistently across locations.

A simple AI generator reads the review and immediately produces text. RightResponse uses specialized agents to understand the review, check for risk, choose relevant approved business messages, decide what the response should accomplish, write it, and perform final QA. The response is designed to add something useful—not merely reword what the customer said.

Some platforms promote training their AI on a business’s existing reviews and responses. Reviews can reveal what customers care about, but using old responses as writing examples risks teaching the system to repeat templates, rushed replies, inconsistent practices, and yesterday’s generic AI. RightResponse uses that history to uncover useful customer and business knowledge—not as a style model to imitate.

RightResponse first understands the review, checks for risk, analyzes its themes, and determines whether relevant approved business knowledge would help. The Response Planning Agent then decides what the response should accomplish and creates a Response Plan that guides what it says, how it says it, and what it must avoid.

First, RightResponse identifies approved company, brand, and location messages that are relevant to the review. It then decides whether including one would make the response more useful. If no approved message genuinely belongs, it does not force one into the response.

Yes. RightResponse applies approved brand-voice guidance, business instructions, and company-, brand-, or location-specific messages when planning and writing each response.

Negative reviews do not automatically receive a canned apology. RightResponse acknowledges the experience without guessing what happened or accepting blame for unverified facts, and uses approved contact instructions when the conversation should move outside the public review. Sensitive or personal details are removed from the version used to draft the response, and higher-risk cases can be routed to a person.

Yes. You choose which star ratings can publish automatically and which require human approval. Every response goes through the same multi-step process before publication, and responses requiring approval are sent to your team by email.

Yes. When approval is required, the response arrives by email and can be scheduled, published immediately, or opened for editing from a phone without logging into the platform. Scheduled responses appear only during the hours your business has selected.

Yes. RightResponse provides native support for more than 60 languages. Rather than relying on Google’s translator, RightResponse translates the review itself. You set your default language, and RightResponse automatically translates both the customer’s review and the generated response into that language, so your team can understand, review, and manage every response in the language it uses.