Agencies and White-Label Partners

White-Label Review and Reputation Management for Agencies

Build a differentiated, profitable review and reputation management service under your agency brand. Offer one connected suite for review generation, world-class AI review responses, Voice of Customer, competitor intelligence, and Google Maps rank tracking. Set your own prices and perform the work yourself, outsource it to RightResponse, or combine both.

Unified suite under your agency brand
Generate more customer reviews
Respond with a world-class agentic responder
Understand customers and local competitors
Track Google Maps search visibility
01 · Unified product suite

Offer Clients a Complete Review and Reputation Management Suite

Sell all five products as one recurring service, offer them individually, or add them to existing SEO, local-search, and marketing programs. Every product can be delivered under your agency brand.

Generate

Review Generation and AI Review Requests

Create client-specific review campaigns with templates or AI personalization, flexible timing, multiple channels, integrations, and employee QR codes.

Explore Review Generation
Flagship responder

World-Class Message-Informed AI Review Responder

Give clients responses that use approved business knowledge, brand rules, and local context instead of simply restating the review.

Explore the Responder
Understand

AI Voice of Customer and Review Sentiment Analysis

Show clients what customers praise and criticize, the evidence behind every result, and how themes change across locations and over time.

Explore Voice of Customer
Rank

Google Maps Rank Tracker

Monitor where each client location and its nearby competitors appear for important local searches across the geographic areas where customers search.

Explore Maps Rank Tracking
Compare

Competitor Analysis

Compare client and competitor ratings, review volume, review momentum, customer topics, sentiment, strengths, and weaknesses in each local market.

Explore Competitor Analysis
02 · Product spotlight

Give Your Agency a Clear Point of Difference With a World-Class AI Review Responder

Most review platforms generate a polished paraphrase of what the reviewer already said. RightResponse understands the review, selects relevant approved business information, plans what the response should accomplish, writes it, and checks the finished result. Your agency can sell review responses that are genuinely more useful to the client and the client’s future customers. See how Message-Informed Review Responses work.

More useful responses

Go Beyond Paraphrasing the Review

Use relevant, approved company, brand, regional, and location information to help future customers understand why they should choose the business.

Agentic quality

Use Specialized Agents, Not One Prompt

Separate agents handle safety, review understanding, message selection, response planning, writing, and final quality assurance.

Client control

Configure Every Client’s Rules and Workflow

Set greetings, closings, contact information, business-name use, approvals, scheduling, publishing, and automation by client.

A Deliberate Process for Every Response

01Safety and risk review
02Review understanding
03Relevant message selection
04Response planning and writing
05Final quality assurance

Built for demanding client work: Detect PHI, personal information, review changes, and rating conflicts. Translate and manage reviews across more than 60 languages and more than 100 review platforms.

03 · Delivery without operational burden

Run Every Client From One Portal and Deliver the Service Your Way

Keep every client’s accounts, locations, settings, data, and workflows separate without forcing every client into the same service or operating model.

One portal for all clients and locations

Move among client accounts and locations and add new ones as the agency grows.

Separate configuration for every client

Maintain client-specific business knowledge, response rules, Voice of Customer topics, competitors, locations, and service settings.

Client access and permissions

Decide whether clients receive access and what each user can view, edit, approve, publish, automate, or manage.

A client experience under your agency brand

Keep the agency visible and in control while RightResponse supplies the underlying technology.

Choose Who Performs the Work

Give clients software, deliver a managed service with your own team, outsource work to RightResponse, or combine these models by client.

Client-facing software

Give Clients Platform Access

Provide software under the agency brand with the access, permissions, workflows, and support model selected for that client.

Agency-managed service

Have Your Team Deliver the Service

Use the agency portal, automation, reporting, and connected products to perform the work directly for clients.

RightResponse fulfillment

Outsource Any Part of the Work

Agree on the service scope with RightResponse and outsource as much or as little of the ongoing work as the agency wants.

04 · Client acquisition and retention

Use Better Evidence to Win and Retain Clients

Show prospects what their reviews, responses, competitors, and local-search visibility reveal. Then use the same connected data to demonstrate improvement, recommend action, and expand the relationship.

Win

Show Prospects What They Are Missing

Analyze a prospect location’s reviews, customer themes, competitors, and Google Maps visibility before the first meeting.

Prove

Show the Difference in Response Quality

Compare a client’s current or template-based responses with message-informed responses that use approved business knowledge, brand rules, and local context.

Advise

Turn Review Data Into Specific Recommendations

Identify recurring praise, complaints, competitive gaps, local visibility problems, and opportunities for action.

Retain

Prove Improvement and Expand the Relationship

Track performance over time, show completed work, and identify additional products or services that can help the client.

Use one set of connected review, competitor, and local-search data from the first pitch through renewal.

05 · Agency revenue

Build Recurring Revenue With Review and Reputation Management

Add a differentiated service to existing client relationships without building the software or committing to a full delivery team before demand exists.

Existing clients

Sell Review Management to Existing Clients

Offer the complete suite or individual products alongside SEO, local-search, website, and marketing services.

Pricing and packaging

Set Your Own Pricing and Packages

Decide which products each package includes, what clients pay, and how they are billed.

Flexible delivery

Scale Delivery With Demand

Have your team perform the work, outsource agreed services to RightResponse, or combine both as sales and capacity change.

Frequently asked questions

White-label review and reputation management questions

What is white-label review and reputation management for agencies?
It allows an agency to provide review and reputation management software or services under the agency’s own brand while RightResponse supplies the underlying technology and any agreed fulfillment support.
Can our agency provide the managed service itself?
Yes. The agency can perform all of the work for its clients using the RightResponse agency portal, automation, reporting, and connected product suite.
Can our agency outsource managed-service work to RightResponse?
Yes. An agency can outsource any portion of the work to RightResponse. The exact fulfillment scope is open for discussion and can be designed around the agency’s services, clients, capacity, and preferred operating model.
Does the agency control client pricing and billing?
Yes. The agency controls its client pricing, service packages, and billing while RightResponse supports the agreed technology and fulfillment relationship with the agency.
Can the agency control client access and permissions?
Yes. The agency decides whether clients receive platform access and can configure what each client user can view, edit, approve, publish, automate, or manage.
How does an agency manage multiple clients and locations?
The agency portal allows agency users to move between client accounts and locations, add new clients and locations, and maintain separate business knowledge, rules, topics, competitors, data, and workflows for each account.
Which products can agencies offer?
Agencies can offer Review Generation and AI Review Requests, the Message-Informed AI Review Responder, AI Voice of Customer and Review Sentiment Analysis, Competitor Analysis, and Google Maps Rank Tracker.
Can the platform help an agency win and retain clients?
Yes. Agencies can use customer, competitor, and Google Maps data to analyze prospects, provide client reports and recommendations, demonstrate work and change over time, and identify additional services that may help each client.

Build a Better Review and Reputation Management Service Under Your Agency Brand

Start with the world-class responder, add the products your clients need, and choose the pricing, packaging, client access, and delivery model that works for your agency.

Discuss an agency partnership