RightResponse AI in the Media
Podcasts

Mastering Online Review Insights x Marketing Analytics
What You’ll Learn:
- The conversion flip: why review responses should be written for the next buyer reading reviews—not the original reviewer.
- Real personalization at scale: turn real fields (what they bought, a photo, why) into review requests that get written.
- A quick win you’re missing: optimize the 20–30 “Most relevant” Google reviews people see first, and what to change in those responses.
- How “micro-asks” and model-mixing beat mega-prompts (and keep AI from getting lazy) when you scale AI work.

Win Clients Before the First Meeting, with George Swetlitz
What You’ll Learn:
- Why your authority position is decided before you ever get a meeting
- The moment when reviews and responses become the “make or break” for customer conversion
- A behind-the-scenes look at big AI vs. little AI
- How reviews, competitor analysis, and the “recency effect” can future-proof your authority in pitches and client retention

What You’ll Learn:
- How AI-powered review responses can drive real customer engagement
- Why generic review templates are a costly marketing mistake
- Simple ways local businesses can rank higher without big budgets
- How to start using AI with small, manageable steps

What You’ll Learn:
- How local SEO, review responses, and Google Map rankings work together to drive growth
- Why responding to reviews is just as important as getting them
- How AI can personalize review requests and responses—without losing authenticity
- What agencies need to know about review gating, transparency, and building trust