ReviewPro has established itself as one of the leading reputation management platforms in the hospitality industry. Part of the Shiji Group, it offers hotels and hospitality businesses a comprehensive suite of tools for managing guest feedback, monitoring online reviews, and benchmarking against competitors. For hotels and resorts, its industry-specific features and integrations make it a great choice.
To create this ReviewPro review, I've examined the platform and its capabilities. I believe it's the ideal choice if:
- You operate a hotel, resort, or hospitality business
- You need industry-specific guest survey tools and PMS integrations
- You want benchmarking against other properties in your segment
- You require hospitality-focused analytics and reporting
- You value an established platform with enterprise support
However, ReviewPro might not be the best choice if:
- You operate a non-hospitality business (healthcare, retail, home services, or other industries)
- You want transparent, publicly available pricing
- You need Google Maps rank tracking for local SEO
- You need a platform that adapts to non-hospitality workflows
Table of contents:
- What is ReviewPro?
- ReviewPro Pros & Cons
- ReviewPro Review: How it Works & Key Features
- Where ReviewPro Falls Short
- Top ReviewPro Alternative: RightResponse AI
- ReviewPro or RightResponse AI: Comparison Summary
- Final Verdict
What is ReviewPro?
ReviewPro is a guest intelligence platform founded to help hospitality businesses understand and improve their guest experience.
The company was acquired by the Shiji Group, a global hospitality technology provider, which has enabled better integration within the hotel technology ecosystem.
The platform positions itself as a comprehensive solution for hotels and hospitality groups looking to manage their online reputation, collect guest feedback, and gain competitive insights.
Its core offerings include online reputation management through review aggregation and monitoring, guest satisfaction surveys delivered at various points in the guest journey, and competitive benchmarking to understand how properties perform relative to others in their market segment.
ReviewPro serves a range of hospitality businesses, from boutique hotels to large international chains. Its integration with property management systems and other hospitality software makes it well-suited for hotels operating within the Shiji ecosystem or similar enterprise hospitality technology stacks.
ReviewPro Pros & Cons
Pros
Cons
✅ Purpose-built for hospitality industry needs
❌ Focus leans heavily toward hospitality; limited applicability for other industries
✅ PMS and hospitality software integrations
❌ Enterprise-focused pricing structure
✅ Guest survey tools designed for hotel workflows
❌ No publicly transparent pricing
✅ Competitive benchmarking within hospitality segment
❌ No Google Maps rank tracking
✅ Recently enhanced AI response features with bulk reply
❌ AI features optimized for hospitality rather than cross-industry use
✅ Global language support for international hotels
❌ Review collection tied to survey workflows rather than standalone campaigns
ReviewPro Review: How it Works & Key Features
Online Reputation Management: ReviewPro aggregates reviews from 140+ hospitality-focused sources into a unified dashboard.
ReviewPro's review management capabilities center on aggregating guest feedback from major online travel agencies and review sites.
The platform pulls in reviews from over 140 sources in 45+ languages, including Booking.com, TripAdvisor, Expedia, and Google. This aggregation provides hotel managers with a single view of their property's online reputation across multiple channels.
The dashboard organizes reviews with filtering options by source and time period, allowing staff to prioritize responses. Response management tools help teams draft and publish replies, including AI-powered response generation that creates context-aware drafts. Hotels can assign reviews to specific team members and track response rates over time.
Source: Shiji Group
For multi-property hotel groups, ReviewPro offers portfolio views that allow brand managers to monitor reputation across their entire collection of properties. This roll-up reporting helps identify underperforming locations and share best practices from top performers.
AI-Powered Review Responses: Context-aware drafts with tone control and bulk reply capability.
ReviewPro has recently enhanced its AI response capabilities, making it easier for hotel teams to respond at scale.
The system generates one-click response drafts that acknowledge both praise and criticism within a review.
Source: Shiji Group
Hotels can choose from four tone options; formal, friendly, empathetic, and business casual, and customize response length and signature templates. A "Property Insights" feature lets hotels input key property details so responses reflect the brand more accurately. For busy properties, the bulk reply feature allows teams to generate AI responses for 20 or more reviews simultaneously.
Importantly, ReviewPro operates as a co-pilot model: hoteliers retain full editorial control, reviewing and editing every AI draft before publishing. In a case study, HM Hotels used the feature to respond to over 82% of 661 reviews, with response times for negative and neutral reviews under 2.7 days.
Guest Surveys: Customizable feedback collection designed for the hospitality guest journey.
One of ReviewPro's strengths is its guest survey functionality, designed specifically for hospitality workflows.
Source: Shiji Group
Hotels can deploy surveys at multiple touchpoints: pre-arrival, during stay, and post-stay. These surveys integrate with property management systems, automatically triggering based on guest check-in or check-out events.
Survey templates are tailored to hospitality-specific questions, covering aspects like room cleanliness, staff friendliness, food and beverage quality, and facility maintenance. Hotels can customize questions to match their brand standards and specific property characteristics.
The in-stay survey option allows hotels to address guest concerns before they check out, providing an opportunity for service recovery. This proactive approach can help reduce negative reviews by resolving issues while the guest is still on property.
Sentiment Analysis: Understanding what drives guest satisfaction through feedback categorization.
ReviewPro's analytics break down guest feedback by category and sentiment.
The platform categorizes comments across more than 700 hospitality-specific concepts in 17 languages, covering topics such as room quality, service, location, food, and amenities. This categorization helps hotel managers understand which aspects of their operation drive positive or negative sentiment.
Reports visualize sentiment trends over time, allowing properties to track the impact of operational changes. If a hotel renovates its restaurant, for example, managers can monitor whether food-related sentiment improves in subsequent months.
The platform provides global benchmarking data from its network of hospitality clients, giving hotels context for their performance. A property can see how its sentiment scores compare to similar hotels in its region or segment.
Competitive Intelligence: Benchmarking against other properties in your market.
ReviewPro's competitive analysis tools allow hotels to monitor how they perform relative to competitors.
Hotels can add specific competitors to their tracking set and compare metrics like overall rating, review volume, and sentiment by category.
Source: Shiji Group
This competitive view helps hotels identify areas where they're winning or losing against nearby properties. If a competitor excels in breakfast reviews while your property lags, that insight can inform operational priorities.
The platform aggregates public review data from competitors, providing visibility into what guests are saying about other options in the market. This intelligence can inform everything from pricing strategy to facility investment decisions.
Where ReviewPro Falls Short
While ReviewPro serves the hospitality industry well, several limitations become apparent for certain businesses.
Hospitality-Focused Scope: ReviewPro's focus leans heavily toward hotels and, to a lesser extent, restaurants. Healthcare practices, retail stores, home services companies, and other location-based businesses would find the platform's workflows, integrations, and benchmarking categories misaligned with their needs. The surveys, templates, and 700+ sentiment concepts are all built around hospitality metrics.
Pricing Opacity: The platform's pricing is not publicly available. Without transparent pricing on the website, potential customers must engage in sales conversations before understanding affordability. This enterprise-focused approach may create friction for smaller hospitality businesses evaluating their options.
No Google Maps Rank Tracking: ReviewPro does not offer Google Maps rank tracking in its documented capabilities. For businesses where local search visibility is a priority, understanding where your property ranks for relevant searches across your service area provides actionable data that ReviewPro doesn't surface.
Survey-Embedded Review Collection: ReviewPro's review collection approach works through partnerships with TripAdvisor and Google, embedding review widgets within its guest satisfaction surveys. This differs from standalone review request campaigns. Businesses that want to proactively solicit reviews through dedicated email, SMS, or WhatsApp outreach would need to look elsewhere.
These limitations reflect ReviewPro's specialization rather than failures. But they create clear opportunities for platforms that serve a broader range of industries and take a different approach to the review lifecycle.
Top ReviewPro Alternative: RightResponse AI
RightResponse AI takes a different approach to reputation management.
Where ReviewPro optimizes for the hospitality guest journey, RightResponse AI is built around a core philosophy: reviews drive search rankings, but the quality of every response drives the next customer. The response is the only part of a review a business controls, and most businesses waste it on generic replies that prospective customers skip over entirely.
Launched in 2024 and co-founded by George Swetlitz, the former CEO of a healthcare clinic network with over 200 locations, RightResponse AI was built to serve location-based businesses across industries, regardless of size, from single-location operations to enterprise.
Response Quality That Wins Business: AI responses built to convert, not just reply.
Most AI review response tools produce generic output; variations of "Thanks for your 5-star review!", that wastes space and gives prospective customers no reason to choose one business over another.
RightResponse AI treats every response as a conversion asset: a chance to market the business to the people reading reviews.
The platform achieves this through three distinct personalization pillars that work together:
- Facts define what the response should say. During onboarding, the platform reads existing reviews and the business website to build a library of facts mapped to the most common review themes.
When a customer mentions your happy hour, the response might naturally reference your rotating craft cocktail menu. If someone complains about price, the response can mention that the restaurant uses organic, locally sourced ingredients. Businesses see exactly which facts were used and can swap in alternatives.
- Customizations define how the response should behave — such as rules and controls like whether to include reviewer names in greetings (avoiding awkward inclusions of usernames like "CoolDude123"), how to handle employee names mentioned in reviews, and auto-publishing rules by rating level.
- Brand Voice defines how it should sound — the tone, style, and personality that keeps every response consistent with the brand identity, whether that's warm and casual or polished and professional.
These three pillars produce responses with endless variation that still feel controlled and brand-aligned; a level of personalization that generic AI tools with basic tone sliders can't match.
The platform also uses an agentic AI pipeline: it analyzes the review before generating the response, separating analytical functions from writing functions. This handles edge cases like rating-text mismatches and, for medical businesses, a PHI detection feature flags protected health information to help maintain HIPAA compliance.
Review Collection: AI-powered review requests across multiple channels.
RightResponse AI isn't only about responding to reviews; it includes an advanced review request system designed to grow review volume strategically.
The platform offers two modes:
- Essentials Mode: A simple template-based system that businesses can turn on and let run automatically.
- Pro Mode: AI-powered requests personalized with customer names, service history, tenure as a customer, and recent transactions; the kind of specificity that increases conversion rates.
Requests can be sent via email, SMS, and WhatsApp, with contact data sourced through direct entry, file uploads, Google Sheets, Zapier, or custom APIs. Businesses can add guiding questions that rotate to inspire varied review content, configure unlimited follow-up requests, and generate per-employee QR codes so individual staff members can be credited for reviews they help generate.
Voice of the Customer (VOC): Customizable topics that adapt to any industry.
RightResponse AI uses Voice of the Customer Aspect-Based Sentiment Analysis (ABSA) with fully customizable topics.
A restaurant can track food quality, service speed, and ambiance separately. A healthcare practice can monitor wait times, staff friendliness, and treatment outcomes. This adapts to any industry rather than being locked into hospitality-specific concepts.
The platform filters out vague or irrelevant content and lets users drill into the actual review phrases behind each topic and sentiment score. Interactive dashboards visualize trends over time and across locations.
Google Maps Rank Tracking: Connect reputation work to local search visibility.
RightResponse AI includes a Map Rank Tracker that shows how a business appears in Google Maps searches across its service area.
The tool creates a geographic grid around each location and simulates searches from each point, revealing where visibility is strong and where competitors dominate. A rewind feature replays historical scans to show how rankings have evolved.
Pricing and Service Model
RightResponse AI uses a usage-based pricing model: $10 per location per month ($8 with annual billing) with all features included, plus credits consumed based on actual usage.
Credit costs decrease as volume increases. A 7-day free trial includes 1,000 credits.
This isn't a budget solution. The platform is built for businesses that care about response quality and understand the impact reviews have on growth. The usage-based economics simply mean businesses aren't forced into paying per-location for capacity they don't use, and agencies can scale cleanly across accounts.
For businesses that want hands-off management, a done-for-you service handles monitoring, responding, and even disputing reviews on the customer's behalf.
ReviewPro or RightResponse AI: Comparison Summary
Final Verdict
The choice between ReviewPro and RightResponse AI depends on your industry and what you need from reputation management.
Choose ReviewPro if you operate a hotel, resort, or hospitality business that needs industry-specific tools. Its guest survey capabilities designed around hotel workflows and integrated with property management systems, provide value that generalist platforms cannot match.
The competitive benchmarking against other hospitality properties gives meaningful context for your segment, and the recently enhanced AI response features with bulk reply make it practical for busy hotel teams. For established hotels and hospitality groups, ReviewPro's specialization is its greatest strength.
Get started with ReviewPro here
Choose RightResponse AI if you operate a location-based business outside hospitality or inside it, and you want a platform built around the idea that every response should actively market your business.
Its three-pillar personalization system (Facts, Customizations, and Brand Voice) produces responses that go beyond generic AI output, and the review request system helps grow review volume strategically. Google Maps rank tracking connects reputation work to local search visibility.
For businesses of any size and industry that care about response quality as a competitive differentiator, RightResponse AI is worth evaluating.
Start your free trial with RightResponse AI here.
The key difference: ReviewPro has optimized for the hospitality guest journey; RightResponse AI has optimized for turning every review response into a business asset. Your choice depends on which matters more for your situation.
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