Podcast appearance
Why Your Google Reviews Are a Content Channel
Why law firms should treat Google review responses as public content that prospective clients read before they call.
Why law firms should treat Google review responses as public content that prospective clients read before they call.
Jan Roos tests review responses against a law firm's real acquisition problem: prospective clients read public feedback before they call, yet most firms leave the response channel blank or fill it with interchangeable language.
“You get a fantastic data set, too, because I can imagine there's very few law firms ... that are running 220 separate, I'm assuming, Google Business Profile locations across the country. So it's a very unique data set that you had access to.”
Terminology note: this conversation uses the earlier word “facts.” RightResponse now calls the verified business knowledge used in a response “messages.” The transcript preserves the language used in the original recording.
A Google review page is already a public content surface. The review describes one client's experience; the response gives the firm a chance to communicate something useful to every future reader, within the privacy and professional boundaries that legal services require.
They are public, persistent, and read by prospective clients who are evaluating trust, responsiveness, and fit before making contact.
Yes. A response can acknowledge the concern, avoid confirming a client relationship or sensitive details, and use an approved offline contact path when appropriate.
The system decides what the response should communicate and selects a relevant approved business message, rather than merely paraphrasing the review with different wording.
High-risk or sensitive responses should be routed for human review according to the firm's approval rules.
The original conversation is available from Law Firm Growth Podcast and through the listening link on this page.
Explore the Intelligent Review Responder
This transcript was generated from the original episode audio and lightly formatted for readability. Minor speaker or wording errors may remain.
[00:00:00] Welcome to the law firm growth podcast, where we share the latest tips, tactics, and strategies for scaling your practice. From the top experts in the world of growing law firms. Are you ready to take your practice to the next level? Let's get started. With today's guest. So we've got George Swetlitz, who is the co-founder of RightResponse. We're going to be talking about stuff like local SEO, marketing, AI, reputation management, some very, very hot topics in this day and age that are going to potentially help you get some more business from local results. So thank you so much for coming on the podcast, George. Yeah, no, great to be here. Nice to meet you. Okay. So let's talk about how you got. Is it a very niche business that you find yourself in, George? And I'm sure there's a story of how you got here. So starting at the beginning, how do you wind up in the reputation management space? Yeah, so before doing this, I was the CEO of a roll-up audiology clinics. And so we grew to about 220 locations. So thinking about how do you leverage reputation to grow your business organically was a central thing in our lives. We talked about it every day. We were trying to deal with this as a way of growing the business. And we struggled with it. And so after we were private equity backed and after we sold the business, I found my time myself with some free time. And then chat GPT came out. And I was talking to some members of my old team. We thought that AI might be a way that we could have solved some of these issues that we had when we were managing this 220 location group. Yeah. Now, when you're talking about issues, are these more process-based stuff or was this related to the marketing that you're using for the audiology clinics? Yeah, no, it's marketing. It's all about, so let's keep it practical. This is all about how do you grow your business in the most cost-effective way. So you can spend a ton of money on paperclick, on social, on local ads. But the key is going to be how do you convert that into actual customers? So you advertise your business and you get people to your Google business profile. That's where they go. They eventually get to that location. They get there.
[00:02:27] And then they start deciding, well, am I going to call you or am I going to call somebody else? That's what I call the conversion gate, right? And we face that all the time. We had locations all over the country. Every location was in its own competitive amount. Not why did a particular business do well and another one didn't do well. And so it all comes down to, at the end of the day, reputation. And so this was the challenge. So this is a very practical issue. Yeah, you get a fantastic data set too, because like I can imagine there's very few law firms, I mean, maybe Morgan Morgan has 220 locations, but like that are running 220 separate. I'm assuming Google business profile locations across the country. So it's a very unique data set that you had access to. Yeah, no, absolutely. And we would use that data set. So for example, we might have two locations that look exactly the same dust.
[00:03:23] One's doing well, one's not. One, we're running social and is converting a lot of customers. The other one's running the same social ads, but not gonna earn any customers. Why? So when you drill down, what is it? And there are kind of two main things. What is the competitive environment? The first business that's doing well might have been competing against, you know, a group of competitors is not a strong. And in the second market, you might have had some monster, some really strong competitor that you're up against. So one is competitive on it, but the second is reputation. What happens when they get to the Google business profile? And is that encouraging someone to convert? Pick up the phone, call you or not.
[00:04:03] And that was the central thing that we dealt with and that we're trying to help people deal with right response. Okay, interesting. Small diversion before we go into this, because I definitely understand how it's such an important thing. And like to your point, regardless of how somebody is going to be running into you, or, you know, it could be a local service ad, which has like a user, there could be a billboard, who knows if they get to the point where they're searching your name or considering whether to hire you or something like that, it's, it's a very likely step. And today's a consumer is so long as this information has been available, I used to make this joke. It's Amazon ruined e-commerce for everybody who doesn't have a good reputation because, you know,
[00:04:42] how are you going to buy a new skateboard, you know, I'm going to look at the see the one who's got the good reviews. I'm going to see what's all there. And, you know, that's just how consumers have been trained to think over the past 10, 15 years for better or for worse, I'd argue for better. But as far as the actual, before we get into it a little bit deeper, George, did you notice anything as far as the volume of calls as well? Or was it mostly focusing on this conversion aspect? Well, conversion can be a call.
[00:05:07] So when you look at activity on the Google business profile, or when you just look at activity in general, you know, how many calls are you getting? How many online inquiries are you getting? Whatever, whatever the mechanism is. The next step the customer takes. Yeah. So, okay, 100% yeah.
[00:05:24] Yeah, because I can imagine like, you know, people do talk about this and like as a ranking signal. So it's, you might be getting more exposure from the reviews. But also to your point too, if you think about it, you got five people in a field. One's got head and shoulders, more reviews than the other ones are better reviews. Then it's way more likely that they're going to get the click from that impression. It's more likely that they're going to get the call after that click and so on, so forth. So it's almost kind of, you know, it's like a rising tide across the entire conversion chain.
[00:05:51] Right. So if you think it's having a certain amount of money on advertising, the thing that people don't understand is how much influence they have on whether that money converts. And the point that I try to make to people is that reputation is the easiest thing that you can do on your own. You know, you start talking about SEO on your website. You got to hire someone to do that. You start talking about, you know, I'm going to run Google ads while you,
[00:06:19] I need an expert to help me structure that in the right way. But reputation, you're doing it anyway. The question is, why don't you just do a better job at it? Right. You can do it. The tools are there. You just got to do it better.
[00:06:33] And so we're going to pack it, right? So I would love to. Yeah. So let's unpack it. So the first thing is that you got to get reviews. As you said, it's a ranking. So right Google views, the number of reviews as a measure of popularity.
[00:06:45] So we have a restaurant group that we work with. They were getting 30 reviews a month for three restaurants. They started using some tools that we have using QR codes to get more reviews. They're now doing about 300 months. Wow. What changed in their business? Nothing, but Google's perception of that business is vastly different.
[00:07:06] Because now Google says, wow, these guys are popular. How does Google know whether you're popular? Well, reviews is a signal of popularity. So you have a certain number of people that are coming in. You can send them a crappy request. Hey, you know, we're glad we had to do this client. Would you leave us a review or you, you can use AI to personalize that.
[00:07:31] Maybe out of photo, ask them questions that people like to read about, like really make it come across as a tailored request. Those convert much higher than the standard request. Or you can do even better and have QR codes like we offer, for example, QR codes to staff, so you would have a different QR code than me. So everyone can be participating in this. And you can provide incentives to your staff.
[00:08:03] You know, we track the number of scans, the number of reviews, we track all of those things, the conversion rate on QR codes on in person, which is the ultimate personalization in person is 60%. That's crazy. It's crazy. So email might be one or two percent. I got a hundred customers.
[00:08:22] I send out an email. I get two reviews. If I ask them, hey, would you leave with this really to support us? Would you do that? You can scan here, take this card, 60%, you got a hundred customers, got 60 reviews, same business, nothing changed to versus 60. Yeah, that's crazy.
[00:08:39] I mean, this is just really, you're making me think about this is like, I'm kind of putting my social psychologist hat on here. So it's funny because I didn't realize the weakness inherent with your typical review request, which is you're forcing somebody to be creative. And that's something that the human brain doesn't like to do on the best of days, let alone when you're too full or you didn't sleep well or, you know, your boss yelled at you earlier that day and, you know,
[00:09:06] going even beyond like the, the in person type thing, it's like, you know, I love the idea of giving people prompts on that stuff too because, you know, it's so much easier. It's not just like, you know, it's, it's like the old closing technique. It's like, not do you want to buy this? It's, I mean, do you want the 12 month or the 18 month package? It's way more easy to, it's lower bandwidth.
[00:09:24] And I can completely understand how that would change the, the perspective in terms of how the conversion rate is. And I also love the, I've gotten, I've been gotten on a couple of those before with the, Hey, you know, our, you know, we're, our locations running a contest and, you know, the best person ends up getting a set of stakes. I'm just like, Hey, you know, that was great service.
[00:09:43] I'd love to help you out, Susie. So these are fantastic triggers. Right. And so, and again, you didn't have to hire anybody to do that. You just do it. Yeah, you get people excited about it and you can, you can really drive the number of reviews you're getting.
[00:09:57] So as you said, reviews are for ranking, right? It gets you higher in the list. Google thinks you're more popular. You're higher in the list. That's great. That's step one. Step two, then is realizing that that review, each and every one of those reviews
[00:10:11] is a marketing opportunity. And it's not, well, okay, now I got to go in and respond to that review. If you think about the history of review response, it started out that people went in and they typed in an answer or, or they did fire, then platforms came out and they had templates, right? So it'd be a very, it'd be a repetitive, every third one would be the same because it would be a template just inserting the person to name adding no value.
[00:10:38] Then AI comes out. And so through generic AI says, Hey, you know, I really value the service that, you know, attorney X provided. And the response is, Hey, we're, we're glad to hear that you value the service that we provided, right? A generic AI doesn't know anything other than what's in the review. So it just parrots back what's in the review, but it doesn't add anything.
[00:11:02] So think about it this way. That review is a conversation between your customer, your client, and the rest of the world. Yeah. And the question is, are you participating in that conversation? Are you engaged in that conversation? And the way that you engage is through the response. Now you're responding to the customer or your client,
[00:11:21] but you're also responding or you're trying to engage every potential client. That's a reading that. So if somebody said I was really excited about the service that attorney X provided. If the response said something like, we're glad you were satisfied. We were happy with the experience providing service is central to what we do. And one of the ways that we do that is surveys each step of the process or constant communication along the way.
[00:11:52] Whatever it is, whatever you do that differentiates yourself, what you're saying is relevant to that review, but it's more, it's informative. It's helping, it's showing that potential client that you care, that there's something that they learn by reading that review, right? And so that helps you then convert that potential client. Yeah. Well, it's kind of interesting.
[00:12:16] You're reminded me another like, this has been a huge topic in a lot of this stuff, just with the whole challenge of AI in a lot of ways. I'm not saying this specifically to the kind of AI we're talking about here, but like, you know, as AI and generative content have become a thing, the abundance of stuff that people have been able to consume has gone up dramatically. I think the ability to get people to consume a given piece of content as a business is harder and harder and harder.
[00:12:42] But what I'm hearing here is that you have these situations where people are probably already engaging with your content in a way that they're consuming it. And we've got ways to communicate value propositions, unique selling propositions, differentiation when you have that attention, which is becoming more and more scarce over time. Yeah. No, that's, that's exactly right.
[00:13:02] More people read reviews than visit websites. That's fascinating. That's right. I mean, so you spent all this time trying to build all of your, you know, all of your value into that website, but the reality is you have to bring that content to the response. Yeah.
[00:13:18] You have to bring it to the response. I'm curious. As far as, um, do you have any stats or data? Um, I can kind of imagine why it would be the case. But what's, um, what kind of, uh, what kind of, like stats do you guys have on, on the people reading reviews more than they were seeing the website? Yeah.
[00:13:34] I mean, we've done surveys on that too. And it's, it's, you know, it's like 15 or 20 point gap. Wow. Yeah. Yeah. And again, it's, you know, it's going to be industry specific. This is kind of averaging across all the industries that we looked at.
[00:13:47] But people get to the, they search you, they get to your review, right? You, they get to your Google business profile. And the first thing they do is they read reviews. They want to know what other people say. Yeah. Because I think there's more trust there too. Because it's like, you know, on a, it's, uh, I think there's a lot of parallels
[00:14:05] for this in, in like sales. And like one of the things that I actually recorded a podcast for, for here yesterday, which we're kind of coming out, you know the same we could have. But anyway, the whole just was, you know, when you're answering an objection, there's a little asterisk on whatever it is you say, because like, well, of course, you'd say that you're trying to get me to buy whatever it is you're selling, right? It's the same thing with the website, you know, you could say, you know,
[00:14:25] it, you could say the exact same thing, but it's coming from a peer and another client versus you. It's like, you say we're the best thing since sliced bread. Seem a client saying these guys are the best things since last night. It's solid, more impactful, but you know, it's, it, it can make sense. I think that totally understood. I mean, it totally explains why there's that much of a difference, right?
[00:14:45] No, 100%. And, you know, so if somebody said he was, you know, this attorney was the greatest attorney ever, you know, he's, he's well known. Well, what does that mean? So if the response says R.A.I. looks at it and says it said something positive about kind of well known, whatever. So include in the response that he's on the 100 best attorneys in the state or whatever.
[00:15:07] So that comment is incorporated when it's relevant. Like you're saying, you're, you have the trust because the reviewer said something. You're not making the statement out of the blue. You're making the statement in conjunction with what somebody said. Yeah. So it has the element of trust from the reviewer along with the, the facts that you're giving at the message that you're bringing it at the same time.
[00:15:31] Yeah. Wow. This is fascinating, George. I honestly, I never really considered reviews as a source for content. You're really, really opening my eyes on this. So let me kind of switch gears in a more of a bit of a tactical direction. So I'm a little, I'm trying to think of the average listener here.
[00:15:46] You guys like AI. Yeah. I definitely like AI. So you're kind of using this, let's listen to this context as a frame. So you're saying generic AI, the context is the review essentially. With the process that you guys have, the, you know, review is still within the context, but you're also having the context of the greater business.
[00:16:03] So is there any other stuff that kind of goes into the formula for what makes a good, you know, response to review and also in terms of the process for getting this set up with you guys or if somebody wants to get this done, how much effort does it take to get all this stuff set up and done the right way? Yeah, that's a great question. And so we had that issue when we first started because people, you know, we would have these, this messaging lied for her.
[00:16:27] They'd have to create a different scratch, right? Because we didn't know anything about this. So what we do now is we actually, well, we on board a client, we read their entire history reviews, we read all the responses and we read the website and we create a messaging package that we insert into our, into the platform. And so the reviews tell us what people talk about, the responses and the website tell us what the message is on, right?
[00:16:53] And we build them and we put it into the site and all the person has to do, the user has to do is essentially just to prove it, read it, turn it on, maybe make it editor to and then it just runs as fantastic. And what, and I think what people, you know, and you mentioned this before, I think it's really a shame point, which is in our culture today, our environment today, AI is not necessarily a good thing, right? People with you, you know, you, you go on to Instagram, what's the root?
[00:17:22] Yeah, right? Because AI is creating all these things that aren't real. So you have this vision and you're, you have this feeling in your mind that AI is not about truth and relevance and things like that because in our daily life, socially, we see the opposite of that, but AI is how you use it. And so what AI is for us is taking the elements of your business that you're proud of, that you talk about, that differentiate you and incorporating it into
[00:17:50] a platform that's using it in a very symbiotic way, right? You know, we're, we're not leveraging AI to make something up. We're leveraging AI to extend your ability to actually, you know, engage at scale. Yeah. And I totally agree with that, George. It's kind of interesting. It's like, you know, we've had a few people that are using AI in different
[00:18:11] ways come on the podcast. Yeah, I wouldn't say I'm like, uh, maybe I am a power user. I got a Mac mini sitting on my desk, this running open claw and clawed because so maybe I'm, maybe I'm getting up there, but you're, you're, you're got up there. Yeah. But I'm thinking like it's just, I think the most important thing is, is using the right tool for the right job.
[00:18:27] And I think there's a huge difference. And like, if you think about it, if you wanted to hire, enter an associate full time and play, whoever it is, to respond to these in the exact same way, the process that be running would be appreciating that context, taking the comment into consideration and mirroring the two. So, and again, to the outside user, it's, it's going to be the same outright. And I think there's a world of difference in, in using that in, in my opinion, the
[00:18:53] most effective way to use AI is doing those different things in terms of synthesizing a lot of different content and, and generating within parameters as opposed to the AI slot or, you know, whatever, every, you know, whatever, I feel like it's the definition of obsidian. You know, when you see it, it's a, it's a world of difference between that and then what's kind of being discussed here. Yeah, 100% I consider generic AI responses, AI slot.
[00:19:18] Yeah, it adds no value, it just takes up space and prevents people from reading more reviews because the minutes you see the AI slot, you stop reading the responses because they're not contributing. So you just want to read the reviews when you start to engage. So I'll tell you something else that we see, what we see is that when people use our platform, the content and the response contributes to reviews being relevant. You know, Google doesn't list reviews in date order, banless them in relevant
[00:19:49] relevance order. And so when people start to work with us, they'll, you know, when we, when they first start, you'll see positive reviews from a year and a half ago in the top 10. How many people read more than 10? How many people read more than 15, right? So, but you'll see old reviews in the top 10 when they start using our platform and you're starting to put content into the response, all of a sudden, it's the more recent
[00:20:15] reviews that are showing up in the top 10 because they're relevant that's taught. There's content in both the review and the response. Yeah, and I can imagine the effect there too, because it's like, if nobody's had anything good to say about your company in a year and a half, and people might start asking themselves questions, but you know, it's, it's also, it's just powerful to kind of see how these things can potentially work. I'll give you kind of this example.
[00:20:40] I was on, I was on a, and also just like kind of imagining the flywheel effect of all this stuff. So I just got back from a trip to, to Houston and we're on the way out. And I was like, man, we gotta get some V at Cajun. So I plugged in some places that were around and it was funny because there's this one spot that had 2000 plus reviews. It was like a 4.6. And compared to the others, again, good reviews.
[00:21:01] We'll probably talk at 3 400 and, you know, 4.5 plus rating, but it went to this one because like, you know, how are you going to miss out on this, right? So we got there. It's, it's 10 30 on a Sunday and there's a 25 minute wait. The place was, was crushed. It was insane. And I could imagine that if these guys ended up, you know, it's just, there's just some
[00:21:19] other aspect of the rich get richer on some of these situations too, because if I went because there are that many reviews, then they're probably getting, you know, not only the exposure type of things, but you know, the opportunity to get more clients to leave reviews and how the heck is somebody can compete with that? Yeah. And so, you know, there's a lot of elements to that. And every local environment's different.
[00:21:39] Like you were in that spot where you had this monster competitor. Yeah. With 2600 reviews that you got to contend with. Yeah. That's different than if you were in an area that everyone had 500 reviews. It would have been a very, you wouldn't have been blown away. You wouldn't have said, I have to go here.
[00:21:55] They're so popular. I wouldn't have had a dilemma. You don't have to dilemma. And so that's, so we have like a whole section on our platform around competitor analysis because you need to understand what's happening in your market. You have to be able to set a goal for yourself. How many reviews do I really need?
[00:22:11] I don't know. So we help figure that out. We help figure out what's going on in your local market. Who are your real competitors? What do you need to do about that? Can you win? So we had a client or we have a client that runs apartment buildings.
[00:22:26] You know, they were kind of faced with that. They thought there's no way in this market that they had just bought into that. We can outcompete these people that have been around for a long time. So we did the competitor analysis tool. And what we showed them was that even though they had a lot of reviews, they weren't getting that many on a monthly basis today. Wow.
[00:22:44] Right. So our point was it's not going to take you that much to win in this local market. It looks like they're a big monster, but they're actually not. You can win. And so sure enough, they like when were they went after getting more reviews and they were able to kind of get themselves up the ranking really fast because the larger competitor had fewer reviews monthly than they did.
[00:23:06] Okay. Wow. Well, that's interesting too. So it sounds like you guys are catching like the time series days. Well, it's you and this is starting to remind me of something like the SEO and paper click tools that I've paid for in the past. That's a fantastic advantage because you know,
[00:23:18] I could imagine that there's a lot of situations like that where something that seems insurmountable is actually doable. And you can actually get the past who've been working there for the individual client. Right. That's right. And you know, for law firms, they generally don't get that many reviews. And a restaurant like I told you before, they can get 300 reviews a month.
[00:23:38] But a law firm really have so many clients. And so and only a percentage of them are going to leave you review. So you got to maximize that and you're not getting that many reviews. So the cost of the platform isn't that much. You're not, you're not trying, you don't have a volume problem. You have a quality problem. Right.
[00:23:54] And so that's what we try to answer. And then we have a dunk for you service where we and we do have a lot of law firms, we have a dunk for you service where we do all the work. We help you set up the campaigns. We respond to the reviews. We do everything. We give it, we give them an analysis every month.
[00:24:08] What's going on? It's like 75 bucks a month. It's not a lot of money because there's not a lot of volume. And so it's because we're experts on our own system. We're able to kind of leverage that and help people make progress really quickly. Yeah.
[00:24:20] That's super. I also say that it's kind of funny. So like, you know, we're talking about random crawfish restaurant, 2000 reviews. I could probably count the law firms. I've seen that have that kind of review volume on one hand. And they're all, you know, probably $50 million plus personal injury firm. So, you know, for people that are, I think in a lot of markets,
[00:24:37] 50, 100 reviews, depending on the practice series, going to put you as the, like, you know, that's going to make you the 800 pound gorilla. So also, I'm a fantastic price to George. Okay. And question on, on terms of like your, your analytics and stuff too. And if you don't have an answer, this is totally cool. But how do you see?
[00:24:52] And I know this is going to be different by a geo and whatever. But like, as a, you know, is there a hurdle to pass that makes you the top dog? Is it 10% more than the competition? 20, 50%. Do you have to be in such, such percentage to start shown up in a big way? Like, what are the, what are the key break points for, for, for, for in the jets dream on this kind of thing?
[00:25:12] Yeah. You know, we've, we actually spend a lot of time thinking about this. And the problem is, is that success is not just about reviews. Right. It's about the quality of the website. You know, there's other things too that play into that. And if you, if you have a crappy website, it's going to be hard to win,
[00:25:26] even with great reviews, right? You know, everything has to be working in tandem. Reviews are something that can make a big, big difference and then are under your control. But we've seen situations where you can be 20, 30% above your top competitor and you can climb the ranking for really quickly. As long as you have a good, solid website, it's the same time. Interesting.
[00:25:49] And I'm sure that probably gets into like some of the more off-site signals and, you know, that kind of thing or on, you know, whatever, just making sure, because to connect to some other guesses we've had for the listeners, Google's not going to want to show something that's got a security error. And the code's all jumbled in whatever even if you have a luxury. So that's, that's getting out. That's right.
[00:26:06] It all has to work together. Yeah. So outside of the analytics, the review collection and the review responses, are there any other like key pillars that you guys incorporate into this whole process and terms of making should people are really kicking butt on the review stuff? No, I mean, at the end of the day, you got to get more reviews. You got to respond well and you got to know your environment, right?
[00:26:26] You got to know your local environment, local competitive environment. Those are the key things. Yeah, well, it's good too. I like a list of three better than all this at 28 between you and the wall. But that's great, though, because it's like, you know, it's a focus on, you know, we've already kind of established the power of a lot of these things. You know, it's just kind of a matter of going ahead and getting after it.
[00:26:45] So to that point, George, if people are listening and picking up what you're putting down, what's the, what's the best way to start implementing the stuff that they want to work with, with your company for this? Yeah. So it's right response AI, right response AI.com. And on the site, people can just schedule a meeting with me. It's really easy and they get a free assessment.
[00:27:05] We talk about their situation and they get started with, we love talking to people because we learn more about their unique challenges. It will often go into that meeting with a little scan that we run and we kind of can share some of that knowledge with the potential customer. Yeah, that's super setting. And yeah, I mean, look, if this is the kind of thing that rises all, I mean, again, we talked about the different stages of the conversion itself too,
[00:27:28] but also just like kind of cross channel too, like you can think about this, you know, you imagine the amount of marketing. It's it's almost like dictating the, the slope of pushing a boulder, right? It's like if you have a situation where you got to contend with some crappy, I've seen law firms shoot. We've had firms that have come in and, you know, it's a tough situation to work with because if they got three reviews and their average is a two and a half,
[00:27:51] it doesn't matter how cool we make them look in a webinar. So I'm just going to get back to this and be like, I don't know if I want to hire this person. Um, to contrast with people who are, you know, rip in it and they've, they've got their head and shoulders above the competition locally. They're just like, well, that's another reason. Um, not to mention all the stuff that we're talking about in terms of getting the, the differentiation and stuff.
[00:28:09] So this has been a really eye opening conversation for me, George. I haven't considered the reviews as a content consumption channel until speaking with you about this, but you've really got me thinking on a lot of sufferings. So that's one of my favorite types of podcasts. So thanks again for coming on, George, everybody else will see you guys next Tuesday at ABA Meester on Law From Growth Podcast. Thank you for listening to the Law Firm Growth podcast for show notes, free resources,
[00:28:35] and more head on over to casefuel.com slash podcast. Looking forward to catching up on the next episode.